Hello the people who make our dreams and lives possible! Two years ago I did this peek behind the curtain thing for the first time and you liked it a lot! So last year I did it again — swung open the door into the dark annals of numbers, charts, graphs and figures about how this little light of ours fared in 2016. You liked that too. Now that most of us have made it through 2017 with teardrops in our palms and possibly-delusional hope in our pockets, we are standing in front of 2018’s gaping maw with a few things to discuss regarding that experience.
We’d like to politely request that you do not share any of these graphics outside of A+ and instead enjoy them only here on this page right now with us as a family! Okay?
Most Popular Content of 2017
Social Media 2017
Who Wrote What
You know I really missed Carmen Rios while making this chart because every year I’m always like, “Damn Carmen Rios, you wrote so many posts!” I thought Heather might beat me this year but NOT QUITE. Look at these guys! Writing up a storm!
MONEY MONEY MONEY
Income & Expenses
Last year in this section I wrote, “We survived anyhow ’cause we still had profit left over from 2015; stay tuned for how we’re gonna make it work this year!” And now we know: Thank You Jeanne Cordova. We would’ve survived without the donation, but it would’ve been really tight and stressful and we would’ve had to say “no” to a lot of things we needed to say “yes” to. Revenue and expenses went up at a miraculously similar rate this year (7-8%). Merch revenue was up 56%, thanks to Sarah Sarwar and mostly to two specific hit concepts, “Gender Traitor” (inspired by The Handmaid’s Tale) and “Lavender Menace” (inspired by lesbian feminism, represented in “When We Rise”), and also ’cause we got our distributor to lower their commission due to how great we are and how much business we drive! Camp revenue was down ’cause we had one camp instead of two, but profits were fine. Advertising income continues sinking into this great deep earth. Affiliate income went way down ’cause Amazon cut their commissions in half, as they are wont to do. A+ revenue went up 19%. Our goal for this year is to add another full-time staff member.
Merchandise
Y’all look real cute in purple, I think.
YOU PEOPLE
