Hello again Autostraddle Plus members! Last year I decided that as some of our most passionate patriots, you might enjoy a peek behind the curtain into the dark annals of numbers, charts, graphs and figures about how this little light of ours fared in 2015. I was right, you DID enjoy it! Now that 2016 is over and we are all broken people, it’s finally time to do that all over again. We’d like to politely request that you do not share any of these graphics outside of A+ and instead enjoy them only here on this page right now with us as a family! Okay? We brought a cheese plate and a bowl of pretzels.
Most Popular Content of 2016
Social Media 2016
Hahaha remember when we didn’t even bother to post about our posts on Facebook and we still got so much traffic? Those were the days.
Who Wrote What
Who has been working hard and who has been hardly working? I can’t tell you the answer to that last question, but I can tell you the answer to that first question, through this chart:
Money Money Money
Income & Expenses
This year, our income was up by 17%, but our expenses were up by 47% — mostly due to increased payroll and contractor expenses (including payroll taxes), which continue to rise in 2017. We survived anyhow ’cause we still had profit left over from 2015; stay tuned for how we’re gonna make it work this year! We’re hopeful about A+ income, which’s gone up 20% since last year. Merchandise income is down 21%, which might be because our new fulfillment center takes a 20% commission and also because it’s way easier to find cool queer apparel online now than it used to be — and we keep telling you where to find it! Camp income is up because we had two camps instead of one, but that profit margin will shrink this year as our Midwest site is both better/more accessible than our California site and about twice as expensive (and we’re not gonna charge twice as much, because that would be mean).
Merchandise
This year we continued growing and changing and bless the trendsetters amongst us who noticed that enamel pins were becoming a thing and got us right on top of that, Rose.
You People
Okay now it’s 2017 WHAT’S GONNA HAPPEN TO US I hope we are all okay.
