Mediaite put together a nice little gallery of redesigned logos from the last 10 years. AOL & their hired design firm was obviously on LSD when they did their logo redesign… which I had no idea happened!
Alex’s Team Pick: The Decade in Logos
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Nov 20, 2015
Comments
WHOAH AOL. I didn’t notice that either, but maybe that’s because no one actually uses aol anymore? I like it… but it dosen’t fit the aol aesthetic at all.
I like how with everything lined up you can see the trend of bold,boxy, and authoritative capital letters, to more playful curvy miniscule. Except for NYC, it’s just doing it’s own thing…
that was fun! thanks! i think i prefer the old ups logo. most of them seem like a big step up though! i love logoporn…also wtf aol
I definitely think the new “New York” one is a downgrade. The old one is a classic!
HAHAHA AOL. WTF
I agree! The former UPS logo is a CLASSIC. Designed by design legend Paul Rand! *sigh*
new baskin robbins logo. do not like.