“Some Girls Like Superheroes”: Riley Knows What’s Up About Gender and Marketing

Carmen
Dec 26, 2011
COMMENT

I hate YouTube videos. Seriously. I am so resistant to clicking on YouTube links on my social media websites that usually people force me to watch things with them in person. But this past week, there was this video and it kept popping up on my Facebook whatever feed and it was called “Riley on Marketing.” I didn’t click it the first time, and then it showed up again. Then again. Then people started writing about it on the Internet. Then someone posted it to my organization’s wall. Soon I started to feel like I was the only person on God’s Green Earth who hadn’t watched it, which is usually when I cave and watch a YouTube video. So I watched it.

It was great.

The video is a short and truly awesome devotional to the frustration of little girls and grown women everywhere who just can’t fathom the way gender permeates our lives and obstructs us from making our own choices. It’s an unscripted monologue that convinces you everything you’re doing to smash the patriarchy is important: and working. And it gives you a little more faith in the future of feminism, or whatever it might become. Plus, it features the supporting character role of Totally In Agreement Dad.

It’s the day after Christmas and last night your family said weird things to you and maybe even made you super sad / frustrated / confused. You deserve this.

Watch it.

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Carmen

Carmen spent six years with Autostraddle, most recently as Community Director, Feminism Editor and Social Media Co-Director. She is now the Managing Digital Editor at Ms. , host of Bitch Media’s POPAGANDA podcast and Contributing Editor and co-founder of Argot magazine. Her words have also been published by BuzzFeed, ElixHER, Everyday Feminism, Girlboss, Mic, MEL, and Feministing, among others. Her successful work over the last decade in digital feminism—as a writer, social media maven and activist leader—has earned her the titles of “digital native,” “intimidating to some,” and “vapid and uninteresting.” Everything else you need to know about her you can find out at carmenfuckingrios.com.

Carmen has written 919 articles for us.

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